The Guide to Omnichannel Retailing

Definitions, strategies, and examples

The Guide to Omnichannel Retailing

When eCommerce first burst onto the retail scene shortly after the invention of the World Wide Web in the mid-1990s, it was immediately clear this new channel had the power to rewrite consumer shopping behaviors forever.

Yet, despite its rapid growth in the last 30 years, eCommerce sales still equate to just 15.3% of total retail sales. So, what does this mean for retail strategy in 2022?

This e-Book takes a closer look at the consumer behaviors driving trends and explores the strategies at your disposal to orchestrate a truly omnichannel retail experience.

Included in this e-Book:

  • Retail shopping behaviors in 2022
  • How to deliver a modern omnichannel retail experience
  • What omnichannel retail success looks like in the real world