e-book

7 Experts on Transforming Customer Experience with Data Insights

How to use data to gain knowledge, drive engagement, and acquire new customers

7 Experts on Transforming Customer Experience with Data Insights

Digitally empowered consumers are tough customers. They have high expectations, they are masters of multichannel shopping, and they respond quickly to personalized opportunities presented at the right times and places.

To remain competitive, enterprises must use customer data in ways that deliver richer experiences that meet their customers’ expectations.

In this e-book, seven digital marketing experts will advise how to overcome challenges related to data collection and data insights that help in gaining relevant customer knowledge, driving customer engagement, and acquiring new customers.

Topics included in this e-book:

  • Why it's important to keep customer data in one place
  • Kinds of business value they can extract from data
  • How each business uses a customer data platform to overcome challenges
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