Data Management Platform (DMP) vs. Customer Data Platform (CDP)
Which is right for your business?
In order for organizations to deliver on the known expectation of having a unified customer experience, they need the appropriate technology platforms in place to allow customer-centric marketing strategies to be implemented.
Both DMPs and CDPs allow companies to create a detailed view of their customers so they can engage them with the right message at the right time, but beyond that, their functionalities and purpose differ significantly.
This infographic clarifies the key differences between DMPs and CDPs to help you make a confident choice for your company's needs.
Included in this infographic:
- Key DMP and CDP functionalities
- How the customer view differs between them
- Turning CDP insights into actions
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