A Dummies Guide to Customer Data Platforms

How to leverage your customer data and increase your competitive advantage


Customer data is at the foundation of how successful companies deliver their unique experiences. Data drives every decision, every customer interaction and it’s the primary reason why certain companies are winning.

Add to this the fact that disruptive technologies like artificial intelligence, natural language processing and computer vision are maturing. Customers now expect this level of experience, personalization and convenience.

This e-book outlines how an enterprise customer data platform (CDP) functions and how it can capture all your customer data from multiple channels to help you deliver a hyper-personalized customer experience.

Included in this e-book:

  • The importance of customer data to your overall marketing & CX efforts
  • How AI-powered marketing elevates engagement and improves your campaign results
  • Real-world examples of companies that have successfully used an enterprise CDP
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