report

Total Data Management

Get a unified 360 degree view of your users for more powerful segmentation

Enterprise Customer Data Platform for Dummies

It’s no secret. Organizations that leverage customer data for decision making increase their competitive advantage. We’re talking about a complete understanding of your customer for real-time, actionable intelligence. You know this is what you need to do, but the complexity of total customer data management makes this no simple task.

By centralizing customer data, you can provide more personalized, relevant and engaging interactions and experiences. You need a single, continuous view of your data if you have any hope of understanding your customer. You also need a flexible and smart analytics platform that helps you transform that data into decisions.

This report explores the changes that have occurred in the data integration and management space, including how to turn the concept of the data lake into reality in order to deliver greater business agility and benefits.

Included in this report:

  • New approaches in gathering data for analysis
  • The Case for Continuous Data Integration
  • The Path to a Single View of Customer Data

This report is sponsored by Arm Treasure Data.

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This report is sponsored by Arm Treasure Data.