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See Content Value Clearly with Return on Effort

Keep your finger on the pulse of content performance

See Content Value Clearly with Return on Effort

Emails have been sent and opened, blogs have been written and published, videos deployed, the website has been updated. You’ve launched yet another campaign to deliver a fantastic customer experience.

Now you wait to see if all that content was worth the hard work. Will those hours of design overtime pay off? Will creating all those new assets bring in a nice return?

This white paper explains how return on effort provides quick insights on your individual assets so your team can make better, data-based strategic decisions.

Included in this white paper:

  • Why ROI alone is not enough
  • Why content agility and content prioritization are needed now more than ever
  • Who needs return on effort and why