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What is Content Ops and Why Do You Need It?

Ensure the right content meets the right audience

What is Content Ops and Why Do You Need It?

Content operations is the set of processes, people, and technologies needed for strategically planning, creating, managing, and analyzing all content types for all channels across an enterprise.

Content is the one thing that marketing teams produce the most of but somehow isn’t understood as a strategic function for the business as a whole.

This white paper shares how companies can deliver the personalized content experiences that customers everywhere have come to expect.

Included in this white paper:

  • Who needs content operations
  • What is the content lifecycle and why it matters
  • Staffing your content operations team