2017 Forrester Vendor Landscape: Marketing Resource Management

Leverage MRM to drive customer-obsessed marketing operations

2017 Forrester Vendor Landscape: Marketing Resource Management

Why do B2C marketers need to rethink the role of marketing resource management (MRM)?

Modern marketers rely on Marketing Resource Management (MRM) to manage four critical workstreams: money, people, content and brand. But the MRM market is fragmented and many vendors offer overlapping functionality.

Luckily, Forrester's new MRM market analysis gives you vendor selection and implementation best practices.

This report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments.

Inside this report:

  • How MRM is evolving to address core marketing operations
  • How to shortlist potential MRM vendors based on capabilities and coverage
  • How to align MRM with strategy for customer obsession
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This report is sponsored by Aprimo