When the Third-Party Cookie Party is Over
How brands can make the most of first-party data to survive and thrive
Ad targeting and measurement are about to be disrupted.
The third-party cookie has been a key component of the digital marketing ecosystem for years, and its demise has the potential to reshape much of how marketing and advertising works.
At the same time, technologies and methods to make better use of first-party data have come a long way, offering alternatives to third-party cookie-based marketing that can actually give brands more control of their customer retention and acquisition.
In this guide, you’ll learn:
- The four major trends to guide your strategy
- How to make the most of first-party data to strengthen your position
- Recommendations for what to get started on today to prepare
Download the guide, and start getting ready for the world after the third-party cookie.
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This guide is sponsored by Amperity.