Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization
Master the market forces and options for site search
Customers expect fast, relevant search on your site, just as they experience it on any search engine — but delivering this experience is no easy task.
AI technologies, new engagement types like chatbots, and the need to personalize customer experiences despite data difficulties are all pushing site search higher on the investment priority list for digital businesses.
In this report, Forrester examines innovations in site search and what digital business leaders need to know to master the new era of site search.
Included in this report:
- Utilizing site search to advance digital customer experience
- Understanding your business needs in order to find the right site search solution
- Assessing your technical requirements and what you’ll need to create a relevant and scalable search experience