whitepaper

The Convergence of Technical and Marketing Communication

Content is content

The Convergence of Technical Communication and Marketing Communication

Channel proliferation, global/local balancing acts, and increasingly informed customers are just some of the challenges marketers and web content strategists face today.

While the distinction between marketing communication and technical communication is far less pronounced than it once was, managers sometimes see little difference between the two and often put content creators together in one role or department - and this is often thought to be the wrong approach.

Reality is, marketing and technical communication are generated for the same end-users at different points in the product adoption lifecycle. Your end-users don't distinguish between pre and post-sale content, so why should you?

In this whitepaper, discover the value of a seamless, consistent user experience and the various steps of research and implementation to get you there.

Included in this whitepaper:

  • Convergence of pre-sales and post-sales content
  • Necessity of seamless & consistent user experience
  • Implementation of an enterprise tool

This whitepaper is sponsored by Adobe.

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This whitepaper is sponsored by Adobe.