white paper
7 Steps to Choosing a CCMS with
High ROI
Utilizing content to strengthen your customer experience
Positive customer experiences build connections and generate long-term growth, and your organization's content serves as a key channel for building those connections.
By utilizing a Component Content Management System (CCMS) you can help drive a unified content strategy by bringing your marketing and technical content on to the same platform, and enable you to deliver consistent content experiences at every touch-point of the customer journey, pre- and post-sale.
This white paper explores modernizing your content, looking for a quality CCMS, and tips for accurately measuring your ROI.
Included in this white paper:
- How to modernize your content management
- Why CCMS thinks about components, not documents
- How to choose a CCMS
- How to measure the ROI of CCMS
This whitepaper is sponsored by Adobe.
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This white paper is sponsored by Adobe.