Strategic Marcomm and Techcomm Integration
Develop better customer relationships
Separation in content processes and platforms challenges today’s enterprises.
Aligning strategies and leveraging content from technical communication for marketing purposes is one of the highest effort-to-return ratios on offer in companies.
By unifying metadata standards, you can gain customer loyalty, make them aware of your offerings and improve the product evaluation experience.
This white paper describes industry challenges and recommends strategic and tactical responses to those challenges that can move the needle on key business metrics.
Inside this white paper:
- Industry challenges and recommendations
- Building a unified content strategy
- Having a consistent voice but context specific tones