Expanding Content Scope

The expectation of consumers continues to evolve and has become more complicated and fragmented.

A new concept called purchase pretzel shows how customer journey may begin in one of many places, engage through a number of media and learn more about products and services before entering the sales funnel.

With the changing customer information needs, corporations should improve their content production and create a unified content library to meet consumer expectations.

This white paper details how the new value network in the content industry affects production.

This white paper explores:

• The changing dynamics of marketing content
  
• Figuring out an integrated and timely content delivery
  
• Keeping customers engaged with the website’s informational content