2021 CDP Market Guide
Revealing which CDPs enable authentic customer experiences
CX performance will continue to lag without authentic experiences. As a customer experience professional, you’re tasked with achieving substantial goals for customer retention and growth.
In pursuit of more traction, CX professionals are prioritizing customer centricity — and with good reason.
This guide shows how to take an elevated approach driven by customers’ needs for authentic interactions.
Included in this guide:
- Six types of customer data platforms, classified by their pedigree, intended user and use cases
- How to compare CDPs based on their ability to enable authentic customer experiences
- The impact on costs, revenue and operations from deploying a smart-hub CDP versus other CDPs
Get the guide