2021 CDP Market Guide

Revealing which CDPs enable authentic customer experiences

2021 CDP Market Guide

CX performance will continue to lag without authentic experiences. As a customer experience professional, you’re tasked with achieving substantial goals for customer retention and growth.

In pursuit of more traction, CX professionals are prioritizing customer centricity — and with good reason.

This guide shows how to take an elevated approach driven by customers’ needs for authentic interactions.

Included in this guide:

  • Six types of customer data platforms, classified by their pedigree, intended user and use cases
  • How to compare CDPs based on their ability to enable authentic customer experiences
  • The impact on costs, revenue and operations from deploying a smart-hub CDP versus other CDPs