The Modern Customer Experience Stack
A smart-hub approach to customer experience management
The most successful brands are laser-focused on keeping pace with changes in customer behavior and staying relevant to customers' constantly evolving needs and demands.
In modern parlance, we call this customer experience management — and it's already emerging as more critical to business success than quality and price.
This e-Book proposes strategies to deliver a seamless, relevant and timely experience across all channels and touchpoints.
Included in this e-Book:
- Typical structure of a modern CX stack built around a smart-hub CDP
- Building a high-performing enterprise
- Benefits for IT stakeholders
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