The Modern Customer Experience Stack

A smart-hub approach to customer experience management

The Modern Customer Experience Stack

The most successful brands are laser-focused on keeping pace with changes in customer behavior and staying relevant to customers' constantly evolving needs and demands.

In modern parlance, we call this customer experience management — and it's already emerging as more critical to business success than quality and price.

This e-Book proposes strategies to deliver a seamless, relevant and timely experience across all channels and touchpoints.

Included in this e-Book:

  • Typical structure of a modern CX stack built around a smart-hub CDP
  • Building a high-performing enterprise
  • Benefits for IT stakeholders