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Buy vs. Build Comparison Chart

The starting point of your customer-centric transformation

Buy vs. Build Comparison Chart

To support your efforts to become a customer-centric organization that offers its customers helpful, personalized experiences, you’ve probably come to the realization you need a customer data platform (CDP).

According to Gartner, CDPs are systems that unify your company’s customer data across multiple channels to enable customer modeling and optimize the timing and targeting of messages and offers.

This white paper details the factors that should be considered when deciding if buying or building a CDP is the right decision for you.

Included in this white paper:

  • The core capabilities and foundational components of a CDP
  • How to handle both the current and future demands you’ll make of your CDP
  • Turning raw data into insights you can use to benefit both your customer and your business