Pioneering Active Content Governance
True stories of how industry leaders are embracing Active Content Governance to drive their business forward
What is your company's content governance? Are your processes and guidelines a deliberate approach designed to get the best restuls or are they just a way of doing things ( a.k.a passive content governance )?
Active Content Governance is about producing consistent and compelling content that drives great customer experiences. It’s also about keeping your content on strategy and making sure it speaks with one clear voice.
This e-book will introduce you to three content strategy veterans who are pioneering Active Content Governance in their organizations.
Included in this e-book:
- How VMWare, Autodesk and IBM started content governance programs
- The strategies and tactics they’re using
- The problems they’re solving