Content Chaos and Customer Experience
Why your content is failing and what that means for your business
Today, every major company is in the middle of a content Big Bang.
Content fragmentation, duplication, quality and consistency issues create chaos and lead to confusion and fragmented, inconsistent customer experiences. Content chaos clogs up processes, wastes money and confuses customers.
This guide introduces Active Content Governance, a systematic approach to turn your content strategy goals, priorities and policies into actionable processes and metrics.
Included in this guide:
- Why content chaos is increasing in large enterprises
- The cost it’s likely having on your organization
- Fast-emerging solution to tame the content chaos