Why the Time for Active Content Governance For Customer Experience is Now
Implement better oversight of your content in four steps
Active Content Governance (ACG) is a systematic way to control your customer-facing content. It’s the best way to keep your content and strategy aligned and producing value.
Active Content Governance is a systematic approach to achieving your company’s content strategy and measuring your success. It takes the key elements of your content strategy — your goals, priorities and policies — and turns them into actionable processes and metrics to guide content creation and improve content performance over time.
This e-book will help you take the first step toward better content control with Active Content Governance and its implementation.
Included in this e-book:
- Why the interest in ACG is exploding
- The trends that are driving its adoption
- A 4 step implementation sample