Content As An Asset
How to increase the value of your corporate content cooperation
A typical Fortune 2000 company may have 30+ million visits per year to its website content. People on average, spend about 23 minutes per visit, which means customers are directly interacting with content for 700+ million minutes per year!
Content drives your customer experience and creates connections where people can’t. That makes it a major asset to your enterprise. But how can you measure the business value of that content?
Download this e-Book and learn how to understand the quality, cost, and value of your content.
Included in this e-book:
- Why content is critical to achieving your business goals
- How to build a business case for better content
- Strategies to get the highest return from your enterprise content