The Definitive Guide to Content Analytics
Understanding the Data That Matters Most for Successful Content Marketing
Content is one of the best business tools at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue.
But creating a powerful content operation requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics.
This eBook helps you understand the data that matters most for content success.
You’ll learn more about:
- The four types of content metrics you should understand
- Why three give you insights after you’ve published your content (and why that’s limiting)
- How the fourth, more forward-looking, layer can set you up for success before your content’s finished