Writing with Feeling

A Guide to Emotive Language for More Effective Content

Writing with Feeling

Content that uses emotive language performs nearly twice as well as purely factual content.

When brands use emotional appeal to create a connection with customers, it separates them from their competitors and fosters greater brand loyalty. 

Download this guide and explore how to build a connection with your audience and motivate action using emotive content. 

Included in this guide:

  • How emotive language influences consumers
  • Why emotions matter and how they’re related to each other
  • Four steps to creating a connection that motivates action
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This guide is sponsored by Acrolinx.