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The Ultimate Guide to Customer Support

The changing face of customer support


Customer support has come a long way from the thinly staffed helplines with lengthy ticketing backlogs of old. That’s no way for brands to deal with their most important asset — customers.

Whether in e-commerce, consumer tech, or B2B SaaS, customer support is integral to the customer experience lifecycle.

This guide offers insights, best practice, and a strategic and tactical playbook on running customer support in the era of the modern consumer.

Included in this white paper:

  • Structuring a support organization
  • Building internal workflows and planning for escalations
  • Automating customer support
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This guide is sponsored by Acquire.