Why Digital Experience Management Needs An Open Platform
Competing on “Experience” Isn’t Easy
Whether you’re a company or government organization, the first interaction a customer or constituent has with you today will likely be digital.
The quality of that experience makes a big difference; it can be the difference between lifelong loyalty and losing a customer from one second to the next.
This e-book will give you insight into why it's important to facilitate a seamless orchestration of digital experiences across all channels at scale, and show you why you need a digital experience platform (DXP) that supports consistency and innovation, while still being flexible, extensible and adaptable.
Included in this e-book:
- Why competing on "experience" isn't easy
- Challenges with delivering consistent digital experiences
- The open DXP imperative and what "Open" truly means
- Insight into the Acquia Open Digital Experience Platform