How Successful Are Today's Marketers?
In the age of the empowered consumer, marketers know personalization is fundamental to providing exceptional customer experiences.
Consumers’ expectations of retailers to deliver engaging, well-timed, and relevant experiences have skyrocketed, while the amount of marketing tools, channels, and data silos has made meeting this expectation difficult for retail marketers.
Download this e-book to review the findings and key takeaways for marketers to optimize their own strategies for driving personalized relationships with customers.
with this e-book you will learn:
- Most important types of marketing data
- Most challenging aspects of data-driven personalization
- Successful strategies when it comes to personalization