Customer Data Platform
Use Cases for Retail
How a unified customer database can drive incremental revenue
Customer Data Platforms (CDPs) have become a competitive necessity for today’s retail environment.
Consumers’ expectations of retailers to deliver engaging, well-timed and relevant experiences have skyrocketed, while the amount of marketing tools, channels and data silos has made meeting this expectation difficult for retail marketers.
This whitepaper, authored by the Customer Data Platform Institute, helps retailers build a roadmap of success for how to use a CDP most effectively.
with this e-book you will learn:
- How a unified customer database can drive incremental revenue
- When to use a CDP for ad targeting or prospecting for new audiences
- How to intelligently segment your database for just the right amount of personalization for different audiences
- How a CDP can shorten customer service calls and reduce customer churn