Working With Customer Data

From Collection to Activation

Working With Customer Data

Companies today are swimming in customer data. This data is critical for both creating engaging customer experiences and delivering substantial results from marketing efforts.

Despite the sheer quantity of customer data companies have on hand, many struggle to transform that data into insights and actions that accomplish actual business goals, like creating engaging customer experiences or delivering substantial results from marketing efforts.

In this e-book you will see why proper management and activation of customer data is essential for effective marketing.

with this e-book you will learn:

  • The four phases of customer data management and how to approach them
  • How to get the most out of your customer data
  • The benefits of activating your customer data
  • Where you are on your customer data journey
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This e-book is sponsored by Acquia.