2020 Gartner Market Guide for Customer Data Platforms
Evaluate the CDP marketplace using data and analytics technology
Marketers struggle to fully leverage integrated customer data, which has driven hype around the opportunity of customer data platforms.
Effective use cases for customer data platforms often depend on or overlap with capabilities in IT systems such as master data management, which contain customer data but are typically managed outside of marketing.
This report will help marketing leaders understand the customer data platform marketplace before making further investments to improve their first-party data management.
Included in this report:
- Features of Customer Data Platforms
- Marketing analysis of CDPs
- Different CDP Vendor Types