A Guide to What Is - and Isn't - a Customer Data Platform
A breakdown of the relationship between a CDP and a DXP
Customer data platforms (CDPs) present an alluring option for marketers who are frustrated with limitations in how their technology handles customer data management and analytics.
However, marketers need guardrails for assessing whether this rapidly evolving technology can help them meet customer experience and audience targeting goals.
This report examines 11 technologies that are often mistaken for CDPs and explains where overlaps exist — and how they differ.
Included in this report:
- A comprehensive, unbiased guide to understanding what a CDP is and is not
- A list of CDP features and capabilities to help better evaluate whether a CDP is right for your organization
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Get the report