Transforming Customer Data into Insights

A chief marketing officer’s guide to cdp's

Transforming Customer Data into Insights

Chances are that in the last 12 months, you’ve purchased an order online and picked it up at the store. Perhaps it was even brought curbside to you.

If you’re like many consumers, you’ve done this more in recent times than ever before. Financial services firm Cowen estimated that 25% of US consumers will have tried curbside pickup by 2020, now a $30–35 billion annual market. Of course, the COVID-19 pandemic played a large part in such a massive shift.

In this e-Book you will learn how it's accurate to label these trends as acceleration in how customers expect to engage with brands.

Included in this e-Book:

  • Learn how a customer data platform (CDP) will complement your business and existing martech stack
  • Examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits
  • Get advice on how to build a long-term strategy for using a CDP—and how to get going quickly