Machine Learning Models In Action

Machine learning is one of the most powerful tools in a marketer's arsenal. It can influence and improve marketing performance by predicting customer behavior, providing a more refined understanding of customer personas and enabling one-to-one personalization.

For each ML model they walk through, they share an example use case and results. At the end, you'll see why these brands empower their marketers with configurable, user-friendly machine learning tools.

In this e-book, you will learn about the machine learning models marketers are using today to optimize their efforts and derive tangible benefits.

Included in this e-Book:

• The machine learning models marketers are using today to optimize their efforts
• An example use case and results for each machine learning model
• The value of configurable, user-friendly machine learning tools for marketing