The Marketers’ Roadmap to Success in the Cookieless Future
The shift to first-party data
This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired.
So what does the death of the third-party cookie mean for marketers? How do marketers succeed in a world of restricted data?
This on-demand webinar features experts from Acquia, VMLY&R, and Sirius Decisions, for your marketers’ roadmap to success in a cookieless world.
Included in this on-demand webinar:
- Why first-party data is the secret ingredient for customer loyalty in a cookieless world
- How to design and implement a first-party data strategy with a CDP
- How a CDP can create meaningful interactions with customers
Get the on-demand webinar