The Evolution of Digital Experience in a Cookieless World
The shift to first-party data
Consumers have become more tech savvy and wary of how companies and advertisers use their data. At the same time, they have higher and higher expectations for personalized experiences with brands.
With regulations and restrictions by governments and technology companies alike for third-party data, brands must find a way to deliver the digital experiences customers expect without relying on third-party cookies. Doing this requires adopting a first-party data strategy.
This e-Book describes the shortcomings of third-party cookies and how to survive in a future without them.
Included in this e-Book:
- What happens when data is not democratized
- How different groups in your organization benefit from data democratization
- What you need to support data democratization across the organization
Get the e-Book