Transforming Customer Data into Insights
A CMO's guide to CDPs
Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market.
While COVID-19 certainly played a large part in this process, this shift toward a customer-first experience has been years in the making.
This report teaches business leaders how to pursue customer-centric, data-driven marketing.
Included in this report:
- Learn how a customer data platform (CDP) will complement your business and existing martech stack
- Examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits
- Get advice on how to build a long-term strategy for using a CDP—and how to get going quickly
Get the report