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Transforming Customer Data into Insights

A CMO's guide to CDPs

Transforming Customer Data into Insights

Chances are you purchased an order online in the past year and picked it up in the store or curbside. According to various estimates, 25% of US consumers tried curbside pickup by 2020, turning it into a $30- to $35-billion annual market.

While COVID-19 certainly played a large part in this process, this shift toward a customer-first experience has been years in the making. 

This report teaches business leaders how to pursue customer-centric, data-driven marketing.

Included in this report:

  • Learn how a customer data platform (CDP) will complement your business and existing martech stack
  • Examine the top benefits you can expect from using a CDP, including customer experience, regulatory compliance, and business benefits
  • Get advice on how to build a long-term strategy for using a CDP—and how to get going quickly