Reinventing the Digital Commerce Experience
From transactions to relationships
With in-person experiences all but eliminated, brands have had to shift to online commerce and focus on building and deepening relationships with customers.
The key to this is creating engaging digital experiences that are convenient and personalized. This calls for a secure first-party data strategy built upon a customer data platform (CDP).
This e-Book teaches why running commerce without a CDP is running commerce blindly.
Included in this e-Book:
- Customers' expectations for commerce experiences
- Challenges facing digital commerce today
- How and why CMOs and CISOs must work together
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This e-book is sponsored by Acquia.