Trend Report: Digital Experiences in Disruptive Times
Design resilient digital customer experiences in disruptive times
COVID-19 radically reshaped the global economy and accelerated the pace of digital transformation. That means big changes for marketers and new challenges that affect how they create unforgettable customer experiences (CX).
Since the beginning of the pandemic 74% of consumers report their digital experience with brands has changed and 48% of organizations have created more content for customer engagement.
This report brought to light three very important themes: the increased reliance on digital channels, how brand loyalty has changed, and the importance of leveraging personalization to engage consumers.
In this report, you will learn:
- Trends in adoption, use, and ROI of marketing and CX technology like customer data platforms (CDP) and AI/machine learning
- Key considerations around marketing team makeup and available skill sets
- How personalization can help brands scale and still maximize resources