The DXP Vision: Open Content and Unified Data
Content Management Systems Are No Longer Enough
To compete on customer experience, now and into the future, requires consistent delivery of relevant, personalized content across all devices, channels, and modalities.
For brands to do this effectively, they need to integrate true customer insight with rapid content creation. They need a digital experience platform (DXP) that combines content management with customer data management.
In this e-book, you'll learn about the fundamentals of creating and deploying meaningful digital experiences.
Included in this ebook:
- What you need in an enterprise content management system (CMS) to create meaningful connections with customers
- The benefits of open source CMS
- What you need in a customer data platform (CDP) to deliver personalized experiences
- How to bring content and data together with an open DXP