Digital Experience Leaders 2016
Vision, Strategy & Culture in the Digital Customer Experience Landscape
Today's data and technology can provide businesses with an unpredecdented opportunity to know and meet customer needs. But with this opportunity comes a mandate: if your old processes and approaches aren’t working, you must leave them behind.
That mandate, however, is easier said than done.
In this e-book you will find advice from a range of digital experience experts, covering the strategies, the processes and technology that underlies the delivery of superlative digital experiences.
This e-book includes:
- How narratives provide a critical foundation for digital experiences
- Machine learning and prescriptive analytics as a way to help redesign the customer experience
- Why customer-centricity is causing a culture change in how businesses act and organize