CMS & DAM: The Future of Content Marketing

Deliver customer experiences that are always on-brand and on-message

CMS-DAM Future of Content Marketing

In 2014, with mobile devices, social media, and the web permeating more and more aspects of everyday life, marketing organizations are looking for ways to deliver their brand content more effectively across more platforms.

To create dynamic customer experiences like this, you need a digital asset management (DAM) solution to help you streamline production workflows and get control of your brand assets and content. And you need a content management system (CMS) that enables more effective creative processes up front, and then facilitates all of the subsequent steps in creative execution.

CMS & DAM: The Future of Content Marketing covers:

  • Marketing Plan - use CMS tools to author a marketing plan
  • Content Creation - let writers & editors publish directly to the CMS
  • Asset Management - manage all digital content in a central system

This guide is sponsored by IO Integration & North Plains Systems.

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