Marketers are sold on the benefits of integrated marketing for driving customer engagement and delivering seamless customer experience, but they soon find they can't execute the strategy effectively with their existing disparate set of marketing tools.
33% of U.S. marketing professionals reported using 5-6 different tools to manage a single campaign - 2012 Marketing Tools Study
That's why marketers are turning to a centralized platform to enable true integrated marketing and a cohesive customer experience.
This white paper covers:
• How a CXM platform enables true integrated marketing
• Key factors for successfully optimizing customer experience
• How choosing the right CXM platform can mean the difference between success and failure
Read this white paper to learn how you can improve your marketing efficiency and realize the complete benefits of optimizing the customer experience.
This content is sponsored by Sitecore.