Guide: Customer Experience Service Providers

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The growing demand for rich, engaging and consistent experiences across multiple channels and touch points cannot be ignored.

Customer experience management (CXM) describes an evolving set of practices, technologies, partnerships and business values that, taken together, enable organizations to orchestrate and deliver consistently superior customer experiences.

CXM is complicated and relatively new. Very few organizations have all the in-house resources to formulate the strategy, deploy the tools and optimize the outcomes necessary to do it all successfully.

This report covers:

• The shift from web content management to CXM and what that means for your business
• The myth of the mighty "software solution"
• How CXM service providers play an increasing role in your success
• The key CXM service provider evaluation criteria

Read this guide to gain a better understanding of how you can succeed with your CXM initiatives.