White Paper: Social Analytics & Intelligence — Getting Actionable Insights

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Deriving social intelligence from social media analysis can be a daunting task if you don’t know what metrics and KPIs to use, and don’t have an effective way to track them.

With over 100 social analytics vendors to choose from, understanding the vendor selection criteria is key to making the right investment.

Read this to learn:

1. How to set goals and objectives for social analytics initiatives
2. How other businesses are measuring social
3. What tools features and functionality are critical
4. Best practices for effective social analytics and intelligence initiatives

Get started on the right foot with this valuable resource.

Learn how to measure the real impact of social on your business. 

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