White Paper: How to Select a Modern Web CMS

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Web CMS business drivers have changed from simply managing web content to managing sophisticated digital experiences and supporting a buyer's journey across multiple channels.

Today the content you serve must be contextually relevant — it should be personalized by leveraging a visitor's location, device, behavior, social graph and supporting information to save them time by delivering the most efficient path to their current objective.

The Key: You need a flexible, sophisticated platform that delivers modern, multi-device experiences.

This white paper covers the following areas:

  1. Top functionality you should prioritize
  2. Considerations related to internal teams and systems
  3. Tactics for successful Web CMS research
  4. How to think about dynamic content delivery
  5. How to prepare for your content migration

Use these best practices to prepare and conduct your WCM selection process the smart way.

5 key practices for successfully selecting your next platform


This content is sponsored by Hippo.