Web CMS business drivers have changed from simply managing web content to managing sophisticated digital experiences and supporting a buyer's journey across multiple channels.
Today the content you serve must be contextually relevant — it should be personalized by leveraging a visitor's location, device, behavior, social graph and supporting information to save them time by delivering the most efficient path to their current objective.
The Key: You need a flexible, sophisticated platform that delivers modern, multi-device experiences.
This white paper covers the following areas:
Use these best practices to prepare and conduct your WCM selection process the smart way.
This content is sponsored by Hippo.