DX Leaders Webinar: MarTech Strategies & Architectures
How modern marketing teams create omnichannel paths to purchase
With the number of channels, offers and target groups exploding, control over content and information is of paramount importance. Information and communication need to be instantaneous and not dependent on downstream analyses of multiple data sources. As customers live out analog lives, how do marketers utilize digital and mobile technologies to create a clear path to purchase?
Join Joel Warady, Chief Marketing & Innovation Officer of Enjoy Life Foods, and Dieter Reichert, CEO of censhare AG, with Editorial Manager of CMSWire, Siobhan Fagan, for the third 30-min webinar of the "DX Leaders Webinar" series which discusses best strategies and approaches for omnichannel marketing and consumer insights.
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| Joel Warady, Enjoy Life Foods | Dieter Reichert, censhare AG |
This webinar on-demand covers:
- Combining multiple data sources into a cohesive system
- Semantic information networks that represent the real world in the digital realm
- The role "the digital layer" played in Enjoy Life's 40% growth and $36 billion acquisition
This webinar is sponsored by censhare and Cxense.