What is intentional decision making? You must build the structures, processes and metrics to intelligently allocate resources, measure business impact and align the various interests and functions that make up the enterprise digital marketing ecosystem, including the important selection of DX platforms.
Join Seth Earley, CEO of Earley Information Science, and CMSWire Editorial Manager, Siobhan Fagan, for a 30-minute webinar that discusses how to develop frameworks for successful governance processes in digital technology selection. This overview session will touch on the key components of a metrics-driven governance program.
This webinar on-demand covers:
This webinar is sponsored by censhare and Cxense.