Webinar On-Demand: Build a Business Case for Marketing Automation

Marketing is undergoing a massive sea change. Rising complexity, new channels and techniques are a direct response to diminished consumer attention. To ensure long-term success, organizations need to engage with people through omnichannel technologies to build personal relationships over time, instead of talking at them. This is "engagement marketing," and it's time to get the facts on how best to achieve your goals with marketing automation.

Join CMSWire and Anastasia Pavlova, Senior Director of Marketing at Marketo, for a one-hour webinar on how engagement marketing is changing your customers' digital world and what you can do about it today.