Webinar: 7 Principles of Unified Content & Commerce
How ecommerce leaders boost revenue with advanced content experiences
No integration has more potential pitfalls — and opportunities — than between your Web CMS and eCommerce platforms. It's in this layer that customer experience, device friendliness and revenue optimization all come together for critical transactions.
To drive increased revenues and seamless experiences, eCommerce and Content Management Systems (CMS) must support an ever-increasing level of complexity, including localization, personalization and multi-channel delivery.
Join CMSWire and HP for a one-hour webinar with Kanban, hybris and a case study of Nikon that outlines a pathway to a more unified site experience and more effective marketing and commerce operation with 7 principles to avoid those pitfalls.
Thursday, November 13th at 10:00am PT / 1:00pm ET / 17:00 GMT
This event will cover:
- The role of content strategy in unifying content and commerce
- Different models of CMS/eCommerce integration
- How Nikon increased average order size, cart conversion rate and organic search traffic
This event is sponsored by HP.