Webinar: Why Digital Marketing "Best Practices" are Dead
Find and fix marketing problems with real-time testing
To meet the ever-changing needs of the perpetually connected customer, marketers need to experiment with new ideas, execute rapidly, learn and act based on the results. The reality for digital marketers today is that “best practice” can only be established after a rigorous "test and learn" approach, based on the unique needs and wants of your customers.
Join CMSWire and EPiServer for a one-hour webinar to discover how adopting a real-time "test and learn" methodology within your marketing team can deliver execution in a flexible, agile manner—with a combination of people, processes and technology.
Tues, November 4th at 11:00am PT / 2:00pm ET / 18:00 GMT
During this event we will cover:
- Techniques for using real-time data to uncover insights and inform your digital marketing strategy
- Meeting the needs and wants of your customers, on their terms
- A system for executing in real-time, while keeping the big picture in sight
Bonus: All registrants will receive the eBook, 5 Principles for Finding and Fixing Marketing Programs in Real-time, a do-it-yourself guide for agile marketers to take creative risks and experiment with new approaches.
This event is sponsored by EPiServer.